Brand Guidelines

At Princess, we are committed to building and maintaining a strong brand – one that’s clear, meaningful and consistent.  As our partners, it’s important for you to understand our “come back new” strategy and core messages, so you can share the Princess story effectively with your customers.

Review the Brand Architecture chart below to see a simple summary of the Princess strategy and core message points.  The Style Guide and Graphic Standards document provides all the guidelines you should follow when promoting the Princess brand – logo usage, type fonts, colours, copy, and other elements.