A CLIA 2018 Cruise Travel Report survey revealed that nearly half (48%) of non-cruisers were interested in taking an ocean cruise. That is an incredible untapped market, in addition to the estimated 27.2 million who were expected to cruise in 2018, according to CLIA. To help reach that audience about the benefits of cruising and, Princess Cruises in particular, Princess recently placed some custom advertising content in some of the nation’s top mainstream magazines.  These multi-page ads appeared in popular publications such as, Good Housekeeping, Elle, HGTV Magazine and Food Network Magazine. In addition, Princess teamed with its sister brands, Carnival, Holland America and Cunard, for a 8-page multi-brand spread, spotlighting each brand that appeared in Better Homes & Gardens, Martha Stewart Living, Parents, Southern Living, Real Simple, Shape, Food & Wine, Traditional Home, Travel & Leisure Take a look and share this content with your clients!

 

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